1. Who We Are

Sim ("we", "us", "our") is an AI-native chaos engineering platform. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website or join our waitlist.

2. Information We Collect

We collect the following categories of personal data:

• Email address — when you submit the waitlist form
• Usage data — pages visited, browser type, referring URLs, and time spent on site (collected via anonymized analytics)
• Communication data — any information you voluntarily include in messages you send us

We do not collect payment information, government IDs, or sensitive personal data through this website.

3. How We Use Your Information

• To send you your waitlist invitation and product updates you requested
• To understand how visitors use our website and improve it
• To respond to your inquiries and support requests
• To comply with applicable legal obligations

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area, our legal bases for processing your personal data are:

• Consent — for marketing communications (you may withdraw at any time)
• Legitimate interests — for website analytics and product improvement
• Legal obligation — where required by applicable law

5. Data Sharing

We do not sell, rent, or trade your personal data. We may share it only with:

• Service providers — such as email delivery services and hosting providers, who process data on our behalf under data processing agreements
• Legal authorities — when required by law, court order, or to protect our legal rights

6. Data Retention

We retain waitlist email addresses until you unsubscribe or request deletion. Anonymous analytics data is retained for up to 24 months. We review and purge unnecessary data annually.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict certain processing activities
• Data portability
• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, email us at privacy@sim.sh. We will respond within 30 days.

8. Cookies

We use cookies to operate the website and understand how it is used. For details, see our Cookie Policy.

9. Security

We use industry-standard measures to protect your data, including TLS encryption in transit and access controls on stored data. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Sim is not directed at children under 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

11. International Transfers

Your data may be processed in countries outside your own. Where we transfer data from the EEA, we rely on appropriate safeguards such as Standard Contractual Clauses.

12. Changes to This Policy

We may update this policy from time to time. We will notify waitlist subscribers of material changes via email. The "Last updated" date at the top reflects the most recent revision.

13. Contact

For privacy questions or requests, contact us at: privacy@sim.sh